WhatUsersDo, operating under the brand UserZoom, is a comprehensive user experience (UX) research platform designed to empower organizations to create better digital experiences. The company provides a wide range of services including planning, study building, participant recruitment, and data collection to analysis insight reporting. It serves enterprise clients who require scalable and powerful usability testing solutions. The business model revolves around offering both self-managed and professional services, allowing clients to either conduct their own studies or leverage UserZoom's UX experts. Revenue is generated through subscription fees for the platform and additional charges for professional services. The market it operates in includes large enterprises, UX practitioners, and digital product teams looking to enhance their user experience research capabilities. The company also offers a free online learning platform, UserZoom Academy, to equip UX practitioners with essential skills and knowledge. This educational initiative helps promote UX awareness and professional development within organizations.

Keywords: UX research, onboarding, training, usability testing, enterprise, digital experiences, participant recruitment, data analysis, professional services, UserZoom Academy.