WorkMarket operates as a comprehensive platform designed to manage freelance and contractor workforces. The company serves businesses of all sizes across various industries, providing tools to automate and streamline the hiring, management, and payment of freelance and contract workers. The platform integrates features such as compliance management, workforce analytics, and automated workflows, enabling companies to efficiently manage their external workforce. WorkMarket operates in the gig economy market, which is characterized by the increasing use of freelance and contract labor. The business model is subscription-based, where companies pay for access to the platform's features and services. Revenue is generated through subscription fees, transaction fees, and premium service offerings.

Keywords: freelance management, contractor workforce, automation, compliance tools, workforce analytics, gig economy, subscription model, external workforce, payment processing, workflow automation.