Yupiq specializes in creating and managing effective referral and loyalty programs aimed at driving user engagement and profitability. The company serves a diverse range of clients, primarily focusing on businesses looking to scale their mobile app growth. Operating in the digital marketing and customer retention market, Yupiq's business model revolves around providing software solutions that help companies implement and manage referral and loyalty programs. Revenue is generated through subscription fees and service charges for the use of their platform. The company emphasizes robust security and compliance features, ensuring that client data is protected and regulatory requirements are met.

Keywords: referral programs, loyalty programs, mobile app growth, user engagement, profitability, digital marketing, customer retention, software solutions, security, compliance.