Zyper operates in the marketing and advertising industry, focusing on community and advocacy marketing. The company provides a software tool that helps brands identify and engage their most passionate customers, referred to as 'true fans,' rather than traditional influencers. Through its platform, Zyper enables brands to create a community where fans can participate in group chats, content challenges, and focus groups, and receive rewards and exclusive experiences. The Zyper dashboard allows brands to manage multiple communities, set up marketing assignments, and track performance metrics in real-time. This approach helps brands build stronger relationships with their customers and drive growth through authentic engagement.

Zyper primarily serves consumer brands looking to deepen their customer relationships and enhance brand loyalty. The company operates in major markets including San Francisco, London, and New York. Its business model is likely subscription-based, where brands pay for access to the platform and its features. Revenue is generated through these subscriptions and possibly through premium features or additional services.

Keywords: community marketing, advocacy marketing, brand engagement, true fans, interactive content, rewards, real-time insights, fan community, marketing challenges, performance metrics.