Blockthrough is a market leader in adblock monetization, providing solutions that help publishers recover revenue lost due to adblockers. The company operates in the digital advertising market, serving publishers who face adblock rates ranging from 10% to 40%. Blockthrough's business model revolves around offering a seamless integration process that requires minimal development work—just one line of code. This allows publishers to leverage existing programmatic and direct demand without needing to update ads.txt files. The company ensures that all ads comply with Acceptable Ads and Better Ads standards, providing a user-friendly experience where users can opt-in or opt-out at any time. Blockthrough makes money by taking a share of the recovered ad revenue, aligning its interests with those of its clients. The company serves a broad range of publishers, including those in the US ComScore 150, and is compatible with all SSPs, including AdX and A9.

Keywords: adblock monetization, revenue recovery, digital advertising, publishers, programmatic demand, user-friendly ads, Acceptable Ads, Better Ads, SSP compatibility, minimal dev work.