PageFair, now operating as Blockthrough, specializes in helping online publishers recover revenue lost due to adblockers. The company operates in the digital advertising market, focusing on publishers who face significant revenue losses from users employing adblock software. Blockthrough's technology reinserts ads that comply with the Acceptable Ads program, ensuring that ads are displayed even to users with adblockers like AdBlock, AdBlock Plus, uBlock, and Crystal. The business model is based on a revenue-sharing plan, where Blockthrough retains a percentage of the recovered revenue as its fee, eliminating any fixed or recurring costs for publishers. This approach aligns the company's success directly with the success of its clients. Blockthrough's clients include digital publishers of various sizes who are looking to maximize their ad revenue without compromising user experience. The company also provides tools and reports to help publishers understand the impact of adblockers on their revenue and optimize their ad strategies accordingly. Key features include compliance with Better Ads standards, support for all device types, and a seamless integration process that doesn't require changes to Ads.txt files.

Keywords: adblock recovery, digital advertising, revenue sharing, publishers, Acceptable Ads, ad reinsertion, user experience, no fixed costs, adblock software, Better Ads standards.